Xoco is the first producer to offer single variety, fine flavour cocoa in volume. Our vision is to maximise the flavour potential that superior beans can bring to chocolate and change the industry as we know it. We want people to experience real chocolate and get away from the dull, industrialised one.
Xoco is a privately held company focused on supplying high- end cocoa beans to chocolatiers all over the world. The company operates in Central America (mainly in Honduras, Guatemala, Belize and Nicaragua). To realise our vision, we had to reinvent the industry from scratch and go back to the roots. We roamed the Central American forests to identify those cocoa trees with the potential to produce the best gourmet beans.
Only a few hundred old trees were left. They formed the basis of our massive reproduction programme: the largest cocoa grafting operation in history. Xoco operates its own farms, and several hundred farmers – or "outgrowers" – have made exclusive partnership contracts with Xoco.
Since 2007, we have carefully grafted each and every one of the new trees now harvested. The beans from these trees are turned into the most flavourful couverture in the market today.
Over time, several hundred farmers – or "outgrowers" – have made exclusive partnership contracts with Xoco, and have planted their fields with fine cocoa tree varieties from our nurseries. Since 2007, we have carefully grafted each and every one of the new trees now harvested by our farmers. The farmers are very passionate about, and committed to, the Xoco project.
Typically, the farmers invest 20 to 30 per cent of their land in planting the young cocoa trees. We guarantee all our farmers a good deal and provide technical assistance for the productive lifetime of the trees.
For 30 years he has grown coffee but, since 2008, he has been planting fine cocoa to diversify away from a low-priced commodity product.
All his life he has been producing black beans and corn. In 2010 he planted a small lot with fine cocoa.
Has grown low-altitude coffee all his life. In 2010, he planted two hectares of fine cocoa with Xoco.
On his 150cc motorcycle, he makes three to five farmer visits a day, assisting with pruning and giving advice on drought protection, drainage and other cocoa-farming matters. He also organises the collection of beans in the area.
Produces passion fruit and trades coffee, as well as running his fine cocoa orchard.
Used only to produce coffee, but has recently entered into milk production. He also planted a small fine cocoa farm with Xoco trees in 2010.