Management & CONTACT
The staff in our headquarters in San Pedro Sula, Honduras, are pictured here. We have a number of additional field technicians and nursery workers throughout the countries where we are active.
Central American main offices:
Aldea La Cañada, 200 mts adelante de Procarne, Villanueva, Cortes, C.A., Honduras (near San Pedro Sula). +504 26068018
FRANK HOMANN | FOUNDER AND CEO
Frank started his career in the Danish Army. During his nine years in the Royal Life Guards Regiment, in his spare time, he was involved in several private ventures such as expeditions in Laos and Burma, and a documentary film about the civil war in Nicaragua.
After leaving the army, Frank worked as the chief operating officer for a leading Mexican security company. Post-MBA, he returned to Europe where he worked as a consultant with McKinsey & Company.
He was later to found Zensys, a high-tech company focused on wireless communication, later acquired by Sigma Design Inc. After a short stint working on a poverty reduction initiative, Frank founded Xoco in 2007.
He holds an MBA from INSEAD in France and is a graduate of the Royal Danish Army Officers Academy.
JENS VASEHUS | CO-CEO
Jens was the cofounder and head of the Implement Consulting Group in Denmark and Scandinavia. He counted many of the leading regional companies among his clients.
He grew the management consultancy from a small business to a pan-Scandinavian, 400- strong partnership of consultants. In his spare time, among other activities, he was engaged in the mining industry in Belize.
In 2014, he retired from consultancy and joined Xoco as an investor and co-CEO. He is also on the board of a number of Danish companies.
Jens has a business degree from the Copenhagen Business School, and a master’s in engineering from the Danish Technical University.
JOSUÉ MALDONADO | OPERATIONS MANAGER
Josué comes from a family with a long tradition in agriculture. In his first job, he was quickly promoted to production manager for a large international vegetable and flower company.
He joined Xoco in 2009 and was put in charge of tree production. He is now Operations Manager.
Josué is an agricultural engineer, a graduate from the Earth University in Costa Rica.
JOSÉ LUNA | CFO
José began his career in his native country Guatemala, working for a distinguished international audit firm. He relocated to Nicaragua to lead the firm’s office there as general manager.
Two years later, he was head-hunted to become chief controller of one of Nicaragua’s largest conglomerates, where he supervised 15 different subsidiaries within agriculture, non-profit, micro-financing, real estate and tourism.
He joined Xoco in 2010, and operated between Nicaragua and Honduras.
José is the chief financial officer for the Xoco Group. He is a certified public accountant from USAC in Guatemala.
CARLOS PAREDES | POST-HARVEST MANAGER
Carlos began his career as a technical assistant in various agricultural field projects in Central America, working with many crops, particularly cocoa. He was hired in 2010 to become Xoco’s "chief fermenter".
Over two years, he received specialised, on-the-job training from international experts and chocolatiers, and co-developed the Mayan Red protocol.
He also designs and helps implement protocols for other varieties in production or under development.
Carlos is a forestry engineer from the National Forestry University in Honduras.
STELLA LOPEZ | OFFICE MANAGER
Stella specialises in every aspect of managing an office, and runs our head office in San Pedro Sula in Honduras.
WALESKA CERRATO | HEAD OF ACCOUNTING AND ADMINISTRATION
Waleska has previously worked as an accountant for agricultural companies, especially in coffee. She joined Xoco in 2011, and is responsible for payments, accounting and administration.
Waleska is a certified accountant from the Technological University of Central America.
MARLON CACERES | HEAD OF FARMER RELATIONS
Marlon deals with Xoco farmer relations and maintains our database, where all technical farm data is kept and regularly updated.
Marlon holds a business degree from the Autonomous University of Honduras.
JUAN ORELLANA | ASSISTANT
Juan assists with the post-harvest processes in the head office in San Pedro Sula, and covers for Carlos when he’s roaming Central America.
DAVID POSADAS | OPERATIONS MANAGER
David began his career as a technical assistance manager for a regional government programme to help increase productivity for smallholder farmers.
He joined Xoco in 2009 as technical assistance manager, and was later promoted to operations manager.
David is an agricultural engineer from the Zamorano University in Honduras.